Truth of Matsuzaka & Asian Market

So what is all that talk about bringing in Asian revenue to Boston?

There is this idea out there that Boston can make all this money on the side with Matsuzaka. It's largely a myth. MLB controls international television rights, not individual teams. The revenue from any extra games that are televised would go to all 30 teams. The same is true of internationally sold merchandise. The Red Sox could get a sponsorship deal or two from a Japanese company but that's it. Ticket sales won't change a bit; Fenway Park is sold out every game.